At Roo and Moo’s we believe that through vision, passion, integrity and hard work, we can deliver the best results.

Our Core Values are…


Creating work that excites and bring joy.


Striving to inspire and innovate.


Being transparent and reliable.

Roo and Moo Story

Alex Segreti is the founder of Roo and Moo Design and Branding.

Graduated in Rome in Advertising Technique, Alex left Italy to study graphic design in the UK and soon started working in the vibrant and eclectic city of Bristol.

After a couple of years travelling and working in Australia as coordinator of publications, she returned to the UK to work in house as a graphic designer for the architecture, engineering and construction industry.

Moving to the London countryside and the arrival of two little people were crucial for Alex’s career, as she decided to embark on a new adventure.

Roo and Moo was born.

Spawned from Alex’s love and passion for bringing together extensive marketing knowledge and solid experience in the visual and design industry.

To work with Alex please get in touch by emailing: alex@rooandmoo.com.

Kind words

The cover of the book Alex designed for me was more than I could have hoped for. Alex listened carefully to the brief and was very intuitive and understood exactly what I was after. I can't recommend her work and her professionalism enough.
Rachael Gosling
Functional Medicine Health Coach
I asked Alex to come up with several design layouts for websites I was working on. She gave me a fresh approach on each project. Delivered final layouts on time, within budget. A pleasure to work with.
James Poole
Director at ER & B Print